Charles Herring 6 July 2023
4 Types of Analysis

I created this "4 Types of Data Analytics" matrix to assist recent conversations concerning various approaches to data analytics. The X-Axis is a range of old-school GAAP accounting on the left and predictive analytics on the right. The Y-axis is a range of Public & General information at the top and detailed, proprietary secrets at the bottom. When discussing analytics, the type of data (Y-Axis) and manner of calculation (X-Axis) matter especially in the context of the audience and outcome.

I spend most of my time in the lower-left (and have been sliding right in recent research.) A lot of my good friends are doing great work above the X-Axis solving for different numbers. I'm biased towards concrete accounting, but I certainly check the weather forecast before I leave my home. Good decision making will utilize the best calculations for the given circumstance.

I hope it's a useful tool to you and your teams as you plot out what calculations are most important to business planning.
 

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https://www.linkedin.com/posts/cdherring_dataanalytics-activity-708273493126040…

About the Author

Charles Herring

Charles Herring

Co-founder & Chairman, WitFoo

I started WitFoo in 2016 to make information and operations shareable across the craft of cybersecurity — between companies, law enforcement, national security and insurers, who mostly cannot see what each other sees. Before that I was at Lancope and Cisco, and I began in 2002 as Network Security Officer for the Naval Postgraduate School.

I lead research and development on a platform that ingests trillions of messages a day across hundreds of clusters. It is sold as Conductor, Reporter and Analytics, licensed flat per appliance with unlimited data — because a team charged by the gigabyte ends up making coverage decisions on a spreadsheet, months before the incident that needed the logs they dropped.

Everything here is mine, not the company's, and it wanders. Corrections are genuinely welcome — I would rather be right than consistent.

A note on how this was written: I use artificial intelligence tools to help me research, check facts, and edit these posts. The ideas, the arguments, and any mistakes are mine. I read the sources, I check the claims, and I take full responsibility for what I publish here. The views are my own and the writing is my intellectual property.